PornHub, the go-to platform for adult content, has just rolled out a big update they’re calling the Tiers Program, effective April 1st, 2024. And believe it or not, it’s no April Fool’s joke. This new initiative promises to share ad revenue with the content creators, marking a significant shift in how creators can cash in on their videos.
Breaking Down the Tiers Program
Imagine the Tiers Program as a leaderboard in a video game. The more you play—here, meaning the more engaging content you produce and the more frequently you post—the higher you climb. The levels range from Bronze to Diamond, and factors in how much content you upload.
There are two main ways to climb up these tiers:
- Channel Popularity: Your channel needs to be in a high rank bracket, meaning it has to be among the top-performing channels. If you manage to stay there for more than 46 days in a quarter (which is three months), you’re on your way up.
- Video Uploads: The frequency and quality of your uploads matter too. Regularly posting new videos that are at least 7 minutes (15 minutes for channels) long boosts your chances of moving to a higher tier.
Rethinking My Strategy
Before this program was announced, I spent a lot of energy helping models who weren’t very active on their own accounts. Now, it might be smarter to concentrate all our efforts on a single channel or model page. This strategic shift could potentially fast-track our journey to the top tier.
Based on the tier chart and considering our current progress, I’m confident that our studio can hit Diamond status within the next 18 months. We’ve already reached Silver level, and we’ve been at this for just four months!
Why I’m Hyped About the Tiers Program
The introduction of the Tiers Program is exciting for a few reasons. Firstly, it makes PornHub’s revenue-sharing process much more transparent. Creators now have a clear understanding of what it takes to increase their earnings. This clarity encourages creators to produce better content and engage more actively with their audience.
Moreover, the program introduces a competitive element to content creation on PornHub. It’s not just about making videos; it’s about making videos that stand out, that draw viewers in, and that keep them coming back for more. It’s a challenge that inspires creativity and dedication.
In essence, the Tiers Program is a big win for PornHub content creators. It offers a clear path to higher earnings and sets the stage for a more engaging and competitive platform. I’m all in on this challenge, aiming for Diamond, and excited to see where this journey takes us.